Recykal Takes Charge: From Bottles Ordered to Bottles Recycled

Year 2024—a year where collaborations surprise and conversations spark. Blinkit and Coca-Cola took centre stage with their buzzworthy billboards, creating a dialogue around India’s love for Coca-Cola. Blinkit showcased how much India ordered Coca-Cola bottles in 2024, while Coca-Cola amplified the excitement with a celebratory nudge: “Toh isi baat par ek ek aur ho jaaye?”

 But wait—what happens after all that celebration? After the orders, the deliveries, and the sips? Where do those bottles go? Are they destined to end up in the landfill?

 Enter Recykal. Positioned thoughtfully alongside the billboards, Recykal completes the narrative. You can order as much as you want and celebrate however you like because there’s always someone ensuring those bottles are channelled responsibly. Recykal ensures each bottle has an appropriate end-of-life journey, turning waste into opportunity.

 It’s a subtle nod to Blinkit’s famous billboard that once said: “Doodh Mangoge, Doodh Denge.” Recykal joins the conversation with its own witty promise:

 “Bottles Doge, Recykal karenge.”
The collaboration may celebrate ordering, but Recykal celebrates circularity. Because sustainability doesn’t end with consumption—it begins with responsibility.
So next time you pop open a can, know this: Recykal has got your back.