World Earth Day 2024
22nd April: 2024: World Earth Day, also known as Mother Earth Day, is an annual observance dedicated to raising awareness and fostering sustainability practices for our planet. Celebrated every year on April 22nd, this year falling on a Monday, Earth Day serves as a reminder for humanity to pause and reflect on the vital importance of nurturing our Earth. It is a day when individuals, communities, and organizations worldwide come together to advocate for environmental protection and conservation efforts, emphasizing the crucial role each of us plays in preserving the health and well-being of our planet for future generations.
This year’s Earth Day theme, ‘Plastic vs. Planet,’ aims to spotlight the global issue of plastic pollution and its detrimental impact on our environment. By focusing on this critical challenge, Earth Day 2024 seeks to raise awareness about the pervasive nature of plastic pollution and the urgent need for concerted action to address it. The theme underscores the stark reality that plastic waste poses a significant threat to the health of our planet, emphasizing the importance of adopting sustainable practices to mitigate its harmful effects and safeguard the well-being of ecosystems worldwide.
The origins of Earth Day trace back to 1970, inspired by the collective efforts of Gaylord Nelson and Denis Hayes students of Harvard University. Both individuals were profoundly moved by the environmental concerns of their time. In response, they collaborated to initiate a grassroots movement aimed at raising awareness about the issues of air and water pollution. Selecting April 22nd as the date for their endeavor, they strategically chose a weekday to maximize engagement and impact, focusing their efforts on addressing pollution in and around the Harvard University campus. Since that moment, Earth Day has been commemorated annually on April 22nd, serving as a global platform for advocating environmental conservation and sustainability initiatives.
Quote from Embassy group
At Embassy Group, prioritising environmental conservation and sustainability is ingrained in our company’s ethos. Our mission is to positively impact society by preserving and enhancing our environmental ecosystem. As Earth Day approaches, Embassy Group is focused on achieving harmony between our business practices and nature, in line with this year’s theme of ‘Planet vs. Plastics.’ We’re actively implementing eco-conscious measures such as embracing reusable water bottles and coffee cups, minimizing single-use plastics and packaging, and embracing green transportation solutions. The idea is to help individuals understand how adopting a simple change in one’s life can have a huge positive impact on the natural environment. We strongly believe that collaboration is the key to revitalising our environment and transitioning to a green economy for all.
Since 2016, Embassy has collaborated with The Anonymous Indian Charitable Trust (TAICT) to tackle the irresponsible disposal of waste and environmental degradation in Bettahalasuru Panchayat, North Bengaluru. The area faced significant pollution issues, with 53 metric tonnes of waste being irresponsibly disposed of each month. To promote sustainable living practices and community engagement, we introduced the EcoGram initiative, striving to establish a replicable, environmentally friendly model gram panchayat. The programme now encompasses ten villages in the Bettalasuru Panchayat. Embassy built the EcoHub in 2022, which is an integrated solid waste management centre that benefits over 4,000 households.
The company also recycles over 100 tonnes of wet waste that is generated every month and converts it to over 30 tonnes of compost through vermicomposting and OWCs.
Through Embassy Services Pvt. Ltd. (ESPL), we measure, benchmark, invest, and sustain. Using technology and IoT, we understand both building and client requirements. We compare our property management services with global standards such as LEED, WELL, GRESB, and more to tailor our offerings accordingly. Then, we assess necessary investments, from renewable energy sourcing to energy-efficient systems, to ensure a sustainable property management approach.
Quote from Aranyakaa farms
The rise in farmland and farmhouse investments has birthed the concept of “farmhouse family” – an evolved form of joint families, residing separately yet uniting in open, nature-centric spaces for holidays and festivities. Aranyakaa Farms intertwines Earth and family in a sustainable embrace, nurturing both land and familial bonds. We cultivate not only a greener Earth but also deeper connections across generations, fostering harmony with our Mother Earth. #MyFamilyHome.
