ZOFF Foods Returns to Shark Tank India Season 4, Unveils a Bold New Vision
17th Februray 2025; Mumbai, India: ZOFF Foods is back again on Shark Tank India – Season 4, this time with a bigger kick to it, after their first appearance 2 years ago. They’ve been invited yet again returning to talk about his success story and to bring about a major shift to the whole spice market and create a name for themselves which resonates with their tagline “Khadey Masale Matlab ZOFF”. This time Akash explained how his brand has grown to be one of the most prominent names in the industry along with high regard for his investor and Shark Tank India judge Aman Gupta whom he regards as his mentor. He also harped upon the fact that in 16 months he envisions his brand to touch 1000 crores.
Reflecting on his journey, Akash Agrawal, Co-Founder shared, “I’m back on Shark Tank India Season 4, not just to celebrate the success of ZOFF Foods but also to introduce an exciting new instant 5 minutes gravy and marinades, which will be launching in the coming months. My goal is to position ZOFF Foods among the top 5 spice brands and the top whole spice brand (Khadey Masale) in India. Our online store has already attracted over 2 million customers, many of whom have discovered our spices through major e-commerce and quick-commerce platforms, while the traditional market has mainly focused on offline stores. The spice industry is worth over ₹25,000 crore in branded products, while the unorganized sector accounts for ₹40,000 crore, with 70-80% of it consisting of whole spices. Instead of competing with branded whole spices, we aim to target the unbranded sector, which is often tainted with adulteration. Ever since receiving funding from JM Financial, with over ₹40 crore raised, ZOFF Foods has seen substantial growth in the whole spice industry, and we’re excited to continue driving positive change.”
As far as reviews go, people are excited to see a new product offered by ZOFF Foods in their instant 5 minutes gravy and marinades which is going to change the brands’ overall dynamics. Their journey is a clear example of how innovation and perseverance can drive industry transformation. With a growing customer base and a vision to lead the spice industry with integrity and innovation, its future looks incredibly promising.