Ather Energy opens its first Experience Centre in Erode, Tamil Nadu

Erode, 25th January 2023: Ather Energy, India’s leading electric scooter manufacturer, strengthened its retail presence in Tamil Nadu today with the inauguration of its first Experience Center in Perundurai Road, Erode, Tamil Nadu. This new Experience Centre, Ather Space, is the brand’s 14th retail outlet in Tamil Nadu and its 91st outlet in the country. Customers in Erode can now test ride and book Ather’s 450X and 450 Plus scooters. The company recently rolled out the Atherstack 5.0 software update, which has introduced a host of new features taking the riding experience to a new level. Ather has also introduced six new colors – Space Grey, Still White, Salt Green, True Red, Cosmic Black, and Lunar Grey for the 450X and 450 Plus, inspired by automotive performance.

Speaking on the occasion, Mr. Ravneet Singh Phokela, Chief Business Officer, of Ather Energy, said, “We have been rapidly expanding our presence across Tamil Nadu with the launch of multiple Experience Centers to meet the growing demand for our scooters in the state. Since our inception, we have received a great response from Tamil Nadu, making it one of our key markets. With the introduction of the Ather Stack 5.0, new colors, and a host of exciting updates in our 450 series of scooters, we anticipate a surge in consumer demand in the coming months. The new experience center in Erode will help us cater to this demand and make Ather electric scooters more accessible to customers. In the coming months, Ather will be opening more Experience Centres across the state.”

“Suryabala Group is glad to associate with Ather once again with our second retail outlet in Erode and create great experiences for our customers. We have seen strong market demand for the Ather 450X and Plus, and with this touchpoint, we are confident that we can leverage this demand by introducing Ather in Erode.”, said Mr Karunakarnan Thirupathy Murthy, Managing Director, Suryabala Group

Ather rolled out AtherStack 5.0 in January 2023, the biggest upgrade to the scooter’s software engine. AtherStack 5.0 brings in a brand new UI for the dashboard in addition to launching Vector Maps powered by Google. This feature enables Ather scooters to give the best navigation experience in any scooter in India. The Atherstack 5.0 also introduces AutoHold™ which ensures the scooter does not roll forward or back on slopes and helps riding on inclines and declines. Along with this, Ather has also introduced Battery Protect™, an unmatched five-year battery warranty program in the E2W segment that will provide tremendous peace of mind for first-time consumers. Ather has also introduced a new seat with better cushioning and design, offering more riding comfort. It has also introduced scooter accessories and merchandise.

The Ather Space in Erode is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space. The Ather Space will provide a unique ownership experience and complete service and support for the city owners. Before purchasing the vehicle, consumers in Erode can now ride the Ather 450X and get an in-depth view of the product and its features. They can also book test ride slots on Ather Energy’s website before visiting the Experience Centre.

Currently, Ather Energy has the largest fast-charging network for two-wheelers with 900+ fast charging points, Ather Grids, in the country and 150 fast charging points, Ather Grids, across Tamil Nadu. The company has already installed 03 Ather Grids in Erode and plans to add 8-10 more in the coming months. Ather also helps its customers with the installation of home charging solutions in their apartments and buildings. Earlier this month, the company launched Ather Neighbourhood Charging, which provides access to charging points in shared private spaces such as apartment complexes, office buildings, and tech parks.

The Ather 450X is available for INR 160,732 (ex-showroom) and the 450 Plus is available for INR 137,722 (ex-showroom) post-FAME II revision in Erode

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