Georgia Gullini Launches #LifeTailored Campaign with By Design to Showcase Italian Suiting Fabrics
Mumbai, March 21, 2023 – Georgia Gullini, a Reliance Industries Limited brand under the textiles division, has launched its newest collection of fine Italian suiting fabrics for the Indian market with the #LifeTailored campaign. The campaign aims to create awareness about the brand pan-India and encourage footfalls to fabric retailers who stock Georgia Gullini’s fabrics.
The #LifeTailored campaign features 24 ensembles designed using Georgia Gullini’s new collection of suiting fabrics. The campaign was conceptualized and managed by By Design, which also produced an international shoot of the collection in Budapest. The location reflected the Italian essence in a European setting. A catalogue was created using these images, and 24 short-format digital videos were shot.
“We are excited to launch the #LifeTailored campaign and showcase our newest collection of Italian suiting fabrics to the Indian market,” said a spokesperson for Georgia Gullini.
Rahul Gupta, Founder & Chief Creative Officer of By Design (formerly IBD), said “We are thrilled to partner with Georgia Gullini on the #LifeTailored campaign. Our agency is passionate about creating effective communication strategies that help our clients achieve their business goals. With this campaign, we aim to showcase the beauty, elegance, and style of Italian fashion through a modern and creative lens. Our team is excited to bring our creativity, strategy, and expertise to this project and deliver outstanding results for Georgia Gullini.”
The campaign was launched offline and online, across hoardings, point-of-sale materials, and social media. Performance marketing and influencer marketing were also undertaken to further create a buzz about the campaign.
“We are delighted with the initial response to the campaign, which has seen a spike in social media followers/engagement as well as inquiries and footfalls at retail stores,” said the spokesperson. “We believe that the #LifeTailored campaign has successfully created awareness about the brand and encouraged customers to explore our newest collection of suiting fabrics.”