TCIL introduces Safe Safar in New Delhi
New Delhi, March 13, 2023: India’s largest integrated supply chain and logistics solution provider, TCI Group, continues to conduct nukkad natak in specially fabricated trucks. Nukkad Natak – A street play. The established methodology from the 1940s is yet again a proven way of community messaging. TCI Safe Safar’s unique use of this street play with actors communicating in the local language, wearing colorful dresses, and encouraging driver participation has made its mark with a reach of 1 million+ driver, who have been made aware of safety, health, and environmental aspects. TCI Safe Safar by Transport Corporation of India Ltd. (TCI Group) is one step towards driver education – BY THE DRIVER, FOR THE DRIVER. They are the protagonist of this story, unlike many other road safety drives in the country.
TCI Safe Safar is a one-of-its-kind program running since 2019, that targets the driver community and the USER industry. More than being a road safety awareness program, it aims to uplift the status of a driver, the one who keeps the country and the world moving. If not for him, the world would go to a standstill. Logistics as an activity happens on the ground. Come hundred tech interventions, the importance of a skilled driver will always remain. But, whenever asked if the nation is doing enough for this community, the answer has never been up to the mark.
Currently, the events are being conducted at customer locations & prominent places in Delhi-NCR. A new feature about ‘ESG’ has been added to the communication. This is to sensitize the transport fraternity about climate change & immediate action points like – avoiding the use of plastic, switching to alternative sources of energy, insurance & “Inclusivity of Drivers” being the central talking point.
Over the course of TCI Safe Safar’s journey, many corporates and associations have continued to support this initiative by granting letters of appreciation & accolades like
James Tye Award at the International Safety Awards by British Safety Council (2020)
FICCI Road Safety Awards in the category ‘Innovative Educational Program’ in Road Safety (2019)
‘Innovation in Sustainability & Corporate Social Responsibility at AIMA’s 8th Innovation Practitioner’s Case Study Contest & Summit (2019)